Outreach

Connect the Demandbase Model Context Protocol (MCP) server to Outreach AI to bring Demandbase account intelligence directly into Outreach. Sellers can access Demandbase account context in Outreach without switching between applications.

Before you begin

Confirm that Demandbase MCP is enabled for your tenant and that your assigned Permission Set has Full Access or Limited Access to MCP. See Prepare to Use Demandbase MCP. Then follow the client-specific setup instructions below.

Benefits of Connecting Demandbase MCP to Outreach AI

Connecting Demandbase MCP to Outreach allows AI-powered workflows to incorporate Demandbase data, including:

Account and people insights.
Buyer journey stage.
Web page visits.
CRM-synced first-party data.
Demandbase third-party company intelligence, such as news, technologies, and intent.

Demandbase data gives sellers additional account context in Outreach to support research and prospect engagement.

Configure Demandbase MCP in Outreach

Configure the Demandbase MCP server as an MCP connection in the Outreach Marketplace.

See the following Outreach articles:

Verify the connection

After completing setup, confirm that Demandbase MCP tools are available in your client and run a simple Demandbase query. A successful response includes data for the query. If the tools are unavailable or the query fails, check tenant enablement and your assigned MCP permission set.