Demandbase MCP Prompts by Role

Start with a prompt that matches the user's role and goal.

Important: If you do not specify a number, tools commonly return 5 records by default. A specific limit makes results and credit use more predictable.

Account Executive

Role	Tool	Goal	Example Prompt
Account Executive	Search Internal Account Database	Review owned accounts.	Show all accounts owned by `{owner_name}`. Include account name, journey stage, qualification score, and pipeline-predict score. Sort by qualification score descending.
Account Executive	Search Internal Account Database	Review an account’s current status.	Show the account record for `{domain}`. Include journey stage, qualification score, pipeline-predict score, engagement minutes in the last 7 days, web visits in the last 30 days, contacts, open opportunities, and account owner.
Account Executive	Search Internal Account Database	Find accounts without recent sales activity.	Show accounts owned by `{owner_name}` in the SQL Opportunity or Pipeline stage that have had no sales touches in the last 14 days.
Account Executive	Search Internal Account Database	Review accounts in a specific journey stage.	Show accounts owned by `{owner_name}` that are in the `{journey_stage}` stage. Include account name, qualification score, pipeline-predict score, days in the current stage, and open opportunities.
Account Executive	Search Internal Account Database	Find stalled accounts.	Show accounts that have been in the `{journey_stage}` stage for more than `{days}` days.
Account Executive	Search Internal Account Database	Review owned pipeline accounts.	Show accounts owned by `{owner_name}` that are in the SQL Opportunity or Pipeline stage. Include account name, journey stage, days in the current stage, pipeline-predict score, and open opportunities.
Account Executive	Search Internal Account Database	Build a weekly outreach list.	Show the top 10 accounts for `{owner_name}` to contact this week. Include accounts with at least 20 engagement minutes in the last 7 days, a pipeline-predict score above 0.70, and fewer than two sales touches in the last 14 days.
Account Executive	Search Internal Account Database	Find highly engaged accounts.	Show accounts owned by `{owner_name}` that are in the MQA or Engaged stage and have at least 15 engagement minutes in the last 7 days. Include journey stage, engagement, web visits, pipeline-predict score, and engaged contacts.
Account Executive	Search Internal Account Database	Review recent account activities.	Show accounts owned by `{owner_name}` that had a `{activity_type}` activity in the last `{days}` days.
Account Executive	Create Account Brief	Prepare for a meeting.	Create a brief for `{domain}` that I can review in 90 seconds. Include company information, journey stage, scores, engagement, sales activity, opportunities, buying group coverage, intent signals, account owner, and recent news.
Account Executive	Find Contacts	Find decision-makers at an account.	Find VP- and Director-level contacts at `{company_name}`. Include first name, last name, title, and email.
Account Executive	Find Contacts	Find engaged executives.	Find C-level and VP contacts with at least five engagement minutes in the last 7 days. Include name, title, company, engagement minutes, journey stage, and pipeline-predict score.

Sales Manager

Role	Tool	Goal	Example Prompt
Sales Manager	Search Internal Account Database	Find highly qualified accounts.	Show accounts owned by {owner_name} with a qualification score above {min_qualification_score}. Include account name, domain, qualification score, pipeline-predict score, and journey stage.
Sales Manager	Search Internal Account Database	Find accounts with high qualification and pipeline scores.	Show accounts with a qualification score above {min_qualification_score} and a pipeline-predict score above {min_pipeline_score}. Include account name, domain, industry, scores, journey stage, and owner. Return the top 30.
Sales Manager	Search Internal Account Database	Review the most engaged accounts.	Show the top 20 accounts by engagement minutes in the last 7 days. Include account name, owner, journey stage, engagement minutes, and web visits in the last 30 days.
Sales Manager	Search Internal Account Database	Review accounts with open opportunities.	Show accounts with at least {min_opps} open opportunities. Include account name, owner, journey stage, open opportunities, and pipeline-predict score. Sort by pipeline-predict score descending.
Sales Manager	Search Internal Account Database	Review active pipeline accounts.	Show accounts in the SQL Opportunity or Pipeline stage. Include account name, owner, qualification score, pipeline-predict score, days in the current stage, and open opportunities. Sort by days in the stage ascending.
Sales Manager	Search Internal Account Database	Find MQA accounts ready for sales.	Show all accounts in the MQA stage. Include account name, owner, pipeline-predict score, engagement minutes in the last 7 days, and number of contacts. Sort by pipeline-predict score descending.
Sales Manager	Search Internal Account Database	Evaluate pipeline health.	Show accounts owned by {owner_name} that are in the MQA or Engaged stage. Include scores, engagement, sales touches, days in the stage, and open opportunities. Flag accounts with more than 30 days in the stage or fewer than five engagement minutes as needing attention.

RevOps

Role	Tool	Goal	Example Prompt
RevOps	Buying Group Insights	Find buying group gaps.	Show accounts owned by {owner_name} where the buying group is missing a {persona_or_role}. Include account name, journey stage, and missing personas or roles.
RevOps	Buying Group Insights	Find buying group gaps across an account list.	Show accounts in {account_list_name} with a buying group completeness score below {score}. Include account name, missing personas, and missing buyer roles.
RevOps	Buying Group Insights	Review buying group members.	Show the {confirmed_or_suggested} buying group members for {domain}. Include name, title, buyer role, persona, and buying group name.
RevOps	Buying Group Insights	Find confirmed decision-makers.	Across {owner_name}’s accounts, show contacts with the confirmed {buyer_role} role and the account associated with each contact.
RevOps	Search External Company Database	Review a corporate hierarchy.	Show the parent company and key subsidiaries for {company_name}.

SDR/BDR

Role	Tool	Goal	Example Prompt
SDR/BDR	Search External Company Database	Research a company.	Pull the company profile for {company_name}. Include industry, sub-industry, employee count, annual revenue, headquarters, business structure, and website.
SDR/BDR	Search External Company Database	Find companies by industry and location.	Find companies in the {industry} industry headquartered in {city}. Include company name, website, employee count, and revenue. Return the top 25.
SDR/BDR	Search External Company Database	Find companies by revenue.	Show accounts with annual revenue between {min_revenue} million and {max_revenue} million. Include account name, domain, industry, qualification score, and journey stage. Return the top 25 by qualification score.
SDR/BDR	Search External Company Database	Research a company’s technology.	Show the technologies in {company_name}’s technology stack.
SDR/BDR	Search External Company Database	Research a company’s competitors.	Show the competitors for {company_name}.
SDR/BDR	Find Contacts	Find contacts by job function.	Show contacts at {company_name} who work in {job_function}. Include name, title, email, and engagement minutes in the last 7 days.
SDR/BDR	Find Contacts	Find engaged contacts by job function.	Show contacts in the {job_function} function with at least {min_minutes} engagement minutes in the last 7 days. Include name, title, company, and engagement minutes. Return the top 25.
SDR/BDR	Find Contacts	Find contacts by title and location.	Find contacts with the title {title_keyword} at companies in {city}. Include name, title, company, and email. Return the top 20.
SDR/BDR	Find Contacts	Find executives by location.	Find C-level contacts at companies headquartered in {company_hq_city}. Include name, title, company, and email. Return the top 20.
SDR/BDR	Find Contacts	Find engaged contacts.	Show contacts with at least {min_minutes} engagement minutes in the last 7 days. Include name, title, company, and engagement minutes. Return the top 25 by engagement.
SDR/BDR	Find Net-New Contacts	Find contacts missing from the CRM.	Find buying group contacts at {company_name} who are not in our CRM. Include name, title, email, and buyer role.

Marketing

Role	Tool	Goal	Example Prompt
Marketing	Find Net-New Contacts	Find contacts for a nurture campaign.	Find net-new buying group contacts at {company_name} who are not in our CRM and can be added to a nurture campaign. Include name, title, email, buyer role, and persona.
Marketing	Search Internal Account Database	Build an intent audience.	Show accounts with a qualification score above 0.60, at least three web visits in the last 30 days, and a journey stage of Aware or Target. Return the top five by engagement.
Marketing	Search Internal Account Database	Build an event invitation list.	Build an invite list for an event about {topic}. Find accounts with a pipeline-predict score above 0.70 and at least two web visits in the last 30 days. At those accounts, find contacts in {target_function} at the Director level or above. Return up to 20 contacts.
Marketing	Search Internal Account Database	Review weekly marketing performance.	Show this week’s top 10 engaged accounts in the Aware or Engaged stage, the current MQA account count, the top five accounts by web visits, and accounts with a qualification score above 0.70 and more than 20 engagement minutes. Include one recommended action.
Marketing	Retrieve Account List Data	Review available account lists.	Show my available account lists. Include each list name and total account count, when available.
Marketing	Retrieve Account List Data	Prioritize accounts in a list.	Show the top 20 engaged accounts in {account_list_name}. Include account name, domain, owner, journey stage, engagement, web visits, qualification score, and pipeline-predict score.
Marketing	Account-Level Intent	Find accounts showing intent for a topic.	Show accounts owned by {owner_name} with high intent for {keyword_set} in the last {days} days.
Marketing	Account-Level Intent	Monitor intent strength.	Find accounts showing {intent_strength} intent for {keyword_set} in the last 30 days. Include account name, industry, and qualification score.
Marketing	Account-Level Intent	Identify trending intent topics.	Show the intent topics trending across our accounts this week.
Marketing	Account-Level Intent	Monitor competitive intent.	Show accounts owned by {owner_name} that demonstrated intent for competitive keywords in the last 7 days.
Marketing	Account-Level Intent	Find competitive displacement opportunities.	Show accounts with a qualification score above {min_score} that also have competitive intent activity.
Marketing	Company News	Research news about a company.	Show recent acquisition, funding, leadership, or other significant news about {company_name}.
Marketing	Company News	Monitor news across a target list.	Find recent {news_category} news for accounts in {account_list_name}.
Marketing	Create Account Brief	Prepare for ABM planning.	Create an ABM planning brief for {company_name}. Include firmographic data, journey stage, qualification and pipeline-predict scores, recent engagement, web visits, number of contacts, and account owner.