Demandbase API Overview
Demandbase APIs let you integrate Demandbase account intelligence, person data, engagement data, and B2B insights with your existing systems and workflows.
Use the Demandbase APIs to enrich records, import and export data, manage users, monitor API credit usage, and build custom integrations.
Demandbase API Capabilities and Use Cases
Demandbase APIs help you integrate B2B intelligence with your technology stack, automate workflows, customize how you use Demandbase data, and support analytics across your organization.
Integrate With Your Technology Stack
Incorporate Demandbase data into platforms such as Salesforce, HubSpot, Marketo, analytics tools, and custom applications using RESTful APIs and available integration resources.
Access Up-to-Date B2B Intelligence
Retrieve account and other supported Demandbase data when your applications and workflows need it, including for lead enrichment, account prioritization, and high-intent account workflows.
Customize Sales and Marketing Workflows
Combine Demandbase intelligence with your organization's data to support custom scoring models, audience segments, personalized experiences, lead qualification, and sales outreach.
Automate Data Workflows
Reduce manual work using supported triggers, bulk operations, subscriptions, webhooks, and data sync processes to keep connected systems aligned.
Enhance Customer Intelligence
Incorporate account insights into customer success workflows to monitor account activity, identify expansion opportunities, and surface accounts that may require attention.
Build Custom Analytics and Reporting
Combine Demandbase insights with internal data to create dashboards, analyze ABM performance, build attribution models, track ROI, and produce executive reporting.
Demandbase API Categories
Access comprehensive company and contact data
For sales intelligence and lead qualification
Enrich your accounts with custom data
For marketing automation and CRM sync
Export your complete Demandbase tenant database
For business intelligence and reporting
Manage your Demandbase account programmatically
For IT administrators and DevOps teams
Manage your Demandbase API Credits
For administrators and operations teams monitoring API consumption
Access Demandbase Intent data
For marketing, sales, and revenue teams identifying account interest and buying signals
Get Started with Demandbase APIs
Use the following process to start building with Demandbase APIs:
- Choose an API: Identify the Demandbase API that supports your integration or data requirement.
- Authenticate with Demandbase: Generate a JWT and configure authentication for your API requests.
- Review the API documentation: Review the guides, endpoints, request parameters, responses, limits, and requirements for the API you selected.
- Test your requests: Validate authentication, request parameters, responses, and error handling before implementing the integration in production.
- Build and monitor your integration: Implement appropriate error handling, usage monitoring, and operational controls for your use case.
Updated about 7 hours ago