Demandbase MCP Overview

Demandbase Model Context Protocol (MCP) lets you ask questions about your Demandbase tenant data and Demandbase’s global B2B intelligence using natural language in AI assistants such as ChatGPT and Claude.

Important: Demandbase MCP is read-only. It respects existing Demandbase permissions and returns only data the user is allowed to access.

Key Benefits of Demandbase MCP

Instead of navigating dashboards or writing queries, use Demandbase MCP to:

Use Demandbase account, person, opportunity, engagement, Intent, and Buying Group data.
Research companies and contacts outside your internal (tenant) data with Demandbase global B2B intelligence.
Create one Account Brief instead of running several separate lookups.

How Demandbase MCP Works

Demandbase MCP uses the following process to interpret a request and return authorized data.

Ask a question in your AI assistant.
Important: Demandbase MCP currently supports English. Some AI assistants translate other languages into English, but translation quality can affect results.
The assistant selects the matching Demandbase tool.
Demandbase MCP checks access and retrieves the data.
The assistant presents the result.

Data Sources in Demandbase MCP

Demandbase MCP uses data from your Demandbase tenant and Demandbase global B2B intelligence.

Data Source	Description
Internal (tenant) Demandbase data	Accounts, people, owners, journey stages, marketing and sales activity, scores, opportunities, account lists, Intent, and Buying Group coverage.
Demandbase Global B2B intelligence	Firmographics, technographics, corporate hierarchy, news, global contacts, and employment information.