Demandbase Model Context Protocol (MCP)

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Notes

Demandbase only supports connections with the LLMs listed in this article.

Demandbase MCP only supports English. Many LLMs automatically translate prompts from your preferred language into English before calling MCP tools. Because translation quality varies, prompts submitted in other languages may produce unexpected or inaccurate results.

Demandbase Model Context Protocol (MCP) lets you ask Demandbase questions in plain language - right inside the AI assistants you already use, like Claude and ChatGPT - and get clear, structured answers.

Instead of digging through dashboards or learning a query language, you just type a question. Whether you're in Sales, Marketing, or Revenue Operations, MCP turns complex data into clear answers - helping you find the right accounts to engage, discover key decision-makers, and spot the prospects showing strong buying signals.

Behind the scenes, MCP securely connects those AI assistants to both your own Demandbase data and Demandbase's global B2B company intelligence.

What Can You Ask MCP?

Type a question like:

"Show me biotech firms using Snowflake with recent funding."
"Who are the top engaged accounts in the past 30 days?"
"Find decision-makers in companies headquartered in San Francisco."
"Give me the top engaged accounts in the last 7 days."
“Show me my account lists.”
“Show me the top engaged accounts in [Account List Name].”
“Find accounts in [Account List Name] with engaged sales but no open opportunities.”
“Show accounts in [Account List Name] owned by [Owner Name].”
Additional Prompts

MCP figures out what you're asking, picks the right data behind the scenes, and gives you a clear, structured answer.

How Do I Enable Demandbase MCP?

Demandbase MCP is turned on by your Demandbase team. To enable it for your organization, reach out to your Demandbase Account Team.

What MCP Connections Are Available?

Demandbase supports MCP with the following:

What Data Does MCP Connect You To?

MCP securely connects AI assistants to two types of data, available together through a single set of tools:

Your own Demandbase data: Data from your Demandbase instance, including accounts and people.
Demandbase's global intelligence: Account intelligence from Demandbase's global database, including firmographics, Installed technologies (technographics), corporate hierarchies, contacts, and company news.

Key Capabilities

Area	Capabilities
Company Data	Search & fetch firmographics, revenue, industry, size.
Contact Data	Identify and enrich key people and decision-makers.
Technographics	Discover installed technologies (e.g., Salesforce).
News	Fetch real-time, categorized company news.
Hierarchy	Explore family tree and subsidiary data.
Your Demandbase Data	Access account and person-level engagement from your account.

How Does Demandbase MCP Work?

MCP sits securely between your AI assistant and Demandbase. When you ask a question, MCP finds the right data, verifies your permissions, and returns a clear, actionable answer.

Ask a question in plain language using your AI assistant.
MCP securely retrieves the answer by selecting the appropriate Demandbase data and verifying that you have permission to access it.
Receive a clear, actionable response in plain language.

Your data remains protected throughout the process. MCP enforces your existing Demandbase permissions and only returns information you're authorized to access.

Available MCP Tools

Tool	Description	How to Use
Search Internal Account Database	Search your Demandbase accounts.	Filter accounts by qualification score, pipeline predict score, journey stage, engagement minutes, sales touches, web visits, open opportunities, and account owner.
Search Internal Person Database	Search your Demandbase contacts and people.	Find contacts by name, title, job function, job level, engagement history, and lead status.
Company Global Directory	Search Demandbase's global B2B company database.	Get information about accounts by industry, location, employee count, revenue, tech stack, news, and corporate hierarchy.
Contact Global Directory	Search Demandbase's global B2B contact database.	Find contacts by name, title, job function, seniority, and location, including contacts not yet in your CRM.
Get Demandbase Reference Data	Fetch tenant configured reference data, including account lists.	List, browse, or select account lists before using them to filter account queries.

Use Cases by Persona

Sales Reps

Research companies before meetings using company profiles, firmographics, and recent news.
Surface current contact and account details to personalize outreach.

Revenue Ops

Use lead-to-account matching to identify engaged leads at target accounts.
Research inbound leads using your Demandbase data and Demandbase global B2B intelligence.

Marketing

Build and refine target account lists using filters such as industry, revenue, engagement, and more.
Identify highly engaged accounts and buying signals to prioritize outreach.