Sendoso

Connect the Demandbase Model Context Protocol (MCP) server to Sendoso to bring Demandbase account intelligence directly into Sendoso. Sellers can access Demandbase account context in Sendoso without switching between applications.

With the Sendoso and Demandbase MCP integration, AI-powered workflows can use Demandbase signals, such as Intent, to inform timely and personalized physical sends.

Before you begin

Confirm that Demandbase MCP is enabled for your tenant and that your assigned Permission Set has Full Access or Limited Access to MCP. See Prepare to Use Demandbase MCP. Then follow the client-specific setup instructions below.

Key Benefits of Connecting Demandbase MCP to Sendoso

Connecting Demandbase MCP to Sendoso allows AI-powered workflows to incorporate Demandbase data, including:

• Account and people insights.
• Buyer journey stage.
• Web page visits.
• CRM-synced first-party data.
• Demandbase third-party company intelligence, such as news, technologies, and intent.

Demandbase data gives sellers additional account context in Sendoso to personalize gifting and outreach and support more relevant engagement.

Configure Demandbase MCP in Sendoso

Configure the Demandbase MCP server as an MCP connection in Sendoso.

See Sendoso's article Sendoso's MCP.

Verify the connection

After completing setup, confirm that Demandbase MCP tools are available in your client and run a simple Demandbase query. A successful response includes data for the query. If the tools are unavailable or the query fails, check tenant enablement and your assigned MCP permission set.