B2B API Technographics Data Dictionary

Use the Company Details endpoint to retrieve the installed technologies associated with a company. Technographics are returned in a hierarchical taxonomy under techUsed:

category
└── subcategory
    └── product

Retrieve installed technologies

Add installedtech to the fields query parameter:

curl --request GET \
  --url 'https://uapi.demandbase.com/data/b2b/v1/company/<company_id>?fields=installedtech' \
  --header 'Accept: application/json' \
  --header 'Authorization: Bearer <access_token>'

You can request multiple related-data expansions as a comma-separated list. For example:

fields=installedtech,competitors

Response structure

The Company Details response includes the standard company fields and adds techUsed when installed technology data is requested and available.

{
  "companyId": 726263,
  "companyName": "Example Company",
  "techUsed": {
    "categories": [
      {
        "categoryId": "61",
        "categoryName": "Analytics",
        "subCategories": [
          {
            "subCategoryId": "5000076",
            "subCategoryName": "Business Intelligence Software",
            "products": [
              {
                "productId": "DM01069",
                "productName": "Example Product"
              }
            ]
          }
        ]
      }
    ]
  }
}

The values in this example are illustrative. The categories, subcategories, and products returned depend on the selected company and the technographic data available for it.

Data dictionary

Field	JSON path and definition
Tech Used	JSON path: `techUsed` Type: object Installed technology information for the company, grouped by category and subcategory.
Categories	JSON path: `techUsed.categories` Type: array of objects Technology categories associated with the company.
Category ID	JSON path: `techUsed.categories[].categoryId` Type: string Demandbase identifier for the technology category.
Category Name	JSON path: `techUsed.categories[].categoryName` Type: string Display name of the technology category.
Subcategories	JSON path: `techUsed.categories[].subCategories` Type: array of objects Technology subcategories within the category.
Subcategory ID	JSON path: `techUsed.categories[].subCategories[].subCategoryId` Type: string Demandbase identifier for the technology subcategory.
Subcategory Name	JSON path: `techUsed.categories[].subCategories[].subCategoryName` Type: string Display name of the technology subcategory.
Products	JSON path: `techUsed.categories[].subCategories[].products` Type: array of objects Products detected for the company within the subcategory.
Product ID	JSON path: `techUsed.categories[].subCategories[].products[].productId` Type: string Demandbase identifier for the product.
Product Name	JSON path: `techUsed.categories[].subCategories[].products[].productName` Type: string Display name of the product.

Field availability

The techUsed property is conditional. It can be omitted when installedtech is not requested or when no installed technology data is available for the company. Applications should also handle empty category, subcategory, or product arrays.

This endpoint does not return technographic detection metadata such as confidence, first-observed or last-observed dates, vendor, or product descriptions.

Installed Technologies (Technographics)

B2B API Technographics Data Dictionary

Retrieve installed technologies

Response structure

Data dictionary

Field availability

Related documentation