Understanding the Demandbase Intent API

The Demandbase Intent API provides company-level intent data, including keyword research activity, intent strength, and trending behavior. You can also use the API to create and manage keyword sets used to measure intent signals.

Beta: The Intent API is currently in beta and may change before general availability.

Benefits of the Intent API

Use the Intent API to:

• Retrieve company intent data: Get intent signals based on company IDs, keyword set IDs, keywords, date ranges, intent strength, and the number of people researching.
• Create keyword sets: Create keyword sets with keywords and seed URLs.
• Manage keyword sets: Rename keyword sets and add or remove keywords and seed URLs.
• Retrieve keyword sets: List keyword sets and paginate through their keywords and seed URLs.
• Filter company intent data: Use a keyword set's id in the keywordSetIds parameter to retrieve intent data for that keyword set.

Important: Company Intent API requests require at least one of the following parameters: companyIds, keywordSetIds, or keywords.

Base URL for the Intent API

Use the following base URL for Intent API requests:

https://uapi.demandbase.com/data/intent/v1

Get Started with the Intent API

1. Generate and manage an API key set.
2. Authenticate API requests using a bearer token.
3. Explore the Company Intent API.
4. Retrieve company intent data.
5. Manage keyword sets.