Upgrade to Demandbase IP-API v3

Demandbase IP-API identifies website visitors in real time. IP-API v3 improves firmographic accuracy, increases data consistency across Demandbase products, and doubles domain coverage. It also introduces a unified company ID and corporate hierarchy information, including parent and ultimate parent IDs.

IP-API v3 adds new firmographic attributes and deprecates attributes available in IP-API v2. See Firmographic Attributes Overview for Demandbase IP-API v3.

Because the Demandbase Tag and certain integrations use firmographic attributes to identify accounts through IP matching, you may need to update your integrations after Demandbase upgrades your tenant to IP-API v3.

Review the following sections to determine whether your integrations require updates.

Important: The IP-API v3 upgrade does not affect Demandbase products or integrations that are not listed in this article, including CRM integrations, Marketing Automation System (MAS) integrations, and Data Stream.

Update Google Analytics 4 for IP-API v3

If you integrate Demandbase with Google Analytics 4 (GA4), you can update your integration to use the new firmographic attributes and remove deprecated attributes.

New Attributes: After Demandbase upgrades your tenant to IP-API v3, add the new attributes to your GA4 integration.
Deprecated Attributes: Remove the deprecated attributes from your GA4 integration.

For instructions, see the following articles:

Important:

Updating your GA4 integration is optional. Your integration continues to work after the upgrade, but deprecated attributes no longer send company data to GA4.
You do not need to contact Demandbase after updating your GA4 integration.

Update Adobe Analytics for IP-API v3

If you integrate Demandbase with Adobe Analytics, follow the instructions for your integration method:

Adobe Launch Extension: See Upgrade the Demandbase Adobe Analytics Launch Extension to IP-API v3.
Demandbase scripts: See Upgrade the Demandbase Adobe Analytics Scripts to IP-API v3.

Update Demandbase Forms Enrichment for IP-API v3

If you use Demandbase Forms Enrichment, you can update your configuration to use the new firmographic attributes and remove deprecated attributes.

New Attributes: After Demandbase upgrades your tenant to IP-API v3, add the new attributes to your Forms Enrichment configuration.
Deprecated Attributes: Remove the deprecated attributes from your your Forms Enrichment configuration.

See Set Up Demandbase Forms Enrichment.

Important:

Updating your Forms Enrichment configuration is optional. Forms Enrichment continues to work after the upgrade, but deprecated attributes no longer provide company data.
After Demandbase receives your configuration changes, a member of the Demandbase Implementation or Support team contacts you by email.

Update Demandbase Site Customization for IP-API v3

If you use Demandbase Site Customization to personalize website experiences, no action is required.

However, if you use a third-party integration that relies on firmographic attributes, such as industry or sub-industry, you may need to update the values used to personalize your website.

Review the Demandbase Industries and Sub-Industries List and update any values that have changed.

For example, if your integration uses Software & Technology, you may need to change the value to Computer Software.

Update Account Connector Partner Integrations for IP-API v3

If you use Demandbase Account Connector with a partner integration, the required actions depend on whether the partner supports IP-API v3.

Check Partner Integration Upgrade Status

The following table shows the IP-API v3 upgrade status for each partner integration as of November 19, 2024.

Partner	Upgrade Status	Additional Information
PathFactory	Upgraded	Contact your PathFactory account team to enable the IP-API v3 toggle.
Qualified	Upgraded	Enable the IP-API v3 toggle in the Qualified platform.
Folloze	Upgraded	Folloze migrated all customers to IP-API v3.
Drift	Upgraded	Drift migrated all customers to IP-API v3.
Uberflip	Not upgraded	Uberflip has not provided an upgrade timeline. Contact Uberflip for more information.
Optimizely	Upgraded	Optimizely migrated all customers to IP-API v3.
VWO	Upgraded	Enable the IP-API v3 upgrade in the VWO platform. See VWO's article Integrate Wingify with Demandbase.

Update Partner Integrations That Support IP-API v3

If your partner integration supports IP-API v3, complete the applicable updates:

Enable IP-API v3: Log in to your partner's platform and enable the DEMANDBASE V3 toggle, if available.
Add new attributes: After Demandbase upgrades your tenant to IP-API v3, add the new firmographic attributes to your integration.
Remove deprecated attributes: Remove the deprecated attributes from your integration.
Update Industry and Sub-Industry: If your integration uses these attributes, review the Demandbase Industries and Sub-Industries List and update any values that have changed.

Manage Partner Integrations That Do Not Support IP-API v3

If your partner has not upgraded its integration to IP-API v3, no immediate action is required. Existing integrations continue to return firmographic attributes from the previous IP-API version.

Important: After Demandbase upgrades your tenant to IP-API v3, partners that have not upgraded their integrations are no longer available in the Integration Name dropdown on the Account Connector page.

To set up a new integration with one of these partners, email [email protected] before proceeding.