Data Stream Collections

The data available through Data Stream depends on the Collection your organization purchases.

Each Collection provides access to datasets for specific business needs, such as data modeling, activation, and visualization. Depending on the Collection, datasets may include account information, engagement activity, predictive scores, intent signals, and campaign performance metrics.

For a complete list of available datasets by Collection, see External DB1 Data Stream Specification with Collections.

Collection 1: All Datasets

Collection 1 provides access to all available Data Stream datasets.

Primary Use Case: Modeling

Use account, engagement, and intent data to develop custom scoring models, territory plans, and churn or pipeline predictions.

• Build predictive models: Use historical account and opportunity data to develop churn and pipeline prediction models.
• Analyze buyer journeys: Combine CRM, engagement, and intent signals to understand buying behavior.
• Enrich data models: Incorporate firmographic attributes and predictive scores for deeper analysis.

Collection 2: Intent and Scores Datasets

Collection 2 provides access to intent signals and predictive scoring datasets.

Primary Use Case: Activation

Use intent signals and predictive scores to prioritize accounts and coordinate go-to-market (GTM) activities across systems.

• Prioritize outreach: Use intent signals to identify accounts showing buying interest.
• Identify high-potential accounts: Apply predictive scores to prioritize outreach and nurture activities.
• Coordinate GTM activities: Sync intent and scoring data with your CRM, marketing automation system (MAS), and other tools.

Collection 3: Non-Intent Datasets

Collection 3 provides access to non-intent datasets, including account firmographics and site visit data.

Primary Use Case: Visualization

Use Demandbase data with business intelligence (BI) tools to create dashboards and reports that provide visibility into account activity and marketing performance.

• Build dashboards: Visualize available account and site visit metrics in BI tools such as Tableau or Power BI.
• Unify account data: Combine Demandbase data with CRM or MAS data for a comprehensive view of account activity.