Demandbase MCP Adds Intent, Buying Groups, Account Briefs, and Net-New Contacts

Turn account signals into clearer next steps with four powerful new Demandbase MCP capabilities.

What’s New

• 🔎 Account-Level Intent
  Identify accounts demonstrating recent Intent based on configured keywords, keyword sets, competitive research, and trending signals.

• 👥 Buying Group Insights
  Assess Buying Group completeness, uncover missing personas and buyer roles, and find known stakeholders associated with an account.

• 📋 Meeting-Ready Account Briefs
  Generate consolidated account summaries combining engagement, opportunities, Intent, Buying Group coverage, company intelligence, and recent news.

• 🌱 Net-New Contact Discovery
  Find relevant contacts associated with an account’s Buying Groups who are not already represented in your CRM.

Good to know: These capabilities are read-only and use each customer’s configured keyword sets, Buying Groups, personas, and buyer roles. Intent represents account-level activity and should not be interpreted as the behavior of a specific individual.